Kimberly Crafton

Director of Marketing and Public Relations

Kimberly started her professional career as a journalist in Birmingham, Alabama. Prior to joining Memphis Goodwill in June, 2010, Kimberly served as director of community relations at Habitat for Humanity of Greater Memphis, where she handled corporate communications, fundraising, advertising and marketing initiatives. She has also served as a marketing manager for creative services for Perkins & Marie Callendar’s, Inc. and with Southwest Tennessee Community College as director of advertising and media relations. Kimberly has experience owning her own business and in crisis communication management. Kimberly is responsible for all the internal and external marketing, communications and advertising for Memphis Goodwill.

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