Core Values & Guiding Principles

At Goodwill we have a very defined set of Core Values and Guiding Principles that we use to guide our business and train our employees.

Our Core Values

  • Our People. They are our greatest asset.
  • Honesty. We work together with integrity and with the highest ethical standards.
  • Effectiveness. We are dedicated to making the right things happen with superior results.
  • Stewardship. We accept responsibility for the care of our mission, guiding principles, resources and people.
  • Continuous Improvement. We are better today than yesterday, but not as good as tomorrow.
  • Teamwork. No person is as smart as all of us.
  • Open Communications. We create a safe environment for quality communications as well as quality listening.
  • Responsibility. We value our personal and professional obligations; we keep our promises.
  • Spirit. We bring a passion for our mission in all we do.
  • Acknowledgement. Our people will be coached and know where they stand. We recognize work well done.
  • Empowerment. We provide skills, resources and authority to assist people in making informed decisions.

Our Guiding Principles for Donated Goods

  • We are committed to providing world-class customer service to all of our customers.
  • We are committed to a clean, neat, organized and safe facility. The image of the facility reflects Goodwill, the manager/TLC and the team.
  • We are committed to a store with full and fresh inventory.
  • Donors and shoppers should be greeted in 10 seconds.
  • Every time we touch a donation, something good should happen to it.
  • All donations should be processed within 24 hours.
  • If you have a pile, you have a problem.
  • Hard goods should be priority processed.
  • Material handling equipment is for moving donations, not storage or merchandising.
  • Don’t fall in love with your donations…rotation is critical to success.
  • Donor value should increase.
  • Profits should increase.

Our Guiding Principles for Contracts and Marketing

  • Provide world-class customer service.
  • Treat each person with respect, integrity, honesty, openness and fairness.
  • Respond to requests, needs and issues in a timely, effective manner.
  • Provide clean, healthy, green and safe facilities and work environments and project a clean, neat and professional personal appearance.
  • Build and sustain long-term relationships that are mutually beneficial.
  • Bid and accept contracts that wll align with our company's mission, skills, capacity and price structure, creating win-win situations for all parties.